readings in pr and social media for december 10th 2010

Here I am about to be interviewed via SKYPE

Here is what I am reading today:

• from virtual to physical

“Being on Twitter has taught me how to move my new friendships up the Twitter Relationship Stairway. In keeping with the idea of moving up the stairs, I wanted to share with my community an opportunity to take our relationships a step further.”

• who’s on twitter?

“The Pew Center is out with a new report that focuses on Twitter usage in the U.S., and it reveals that 6% of the entire U.S. adult population uses Twitter. Young adults ages 18 to 29, minority groups — 13% black and 18% Hispanic — and urban dwellers are among the groups with the highest level of Twitter use. The report reveals that women and those with college educations are also slightly more likely than other groups to tweet.”

• becoming a social media strategist

“The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist.”