Here is what I am reading today:
wonderfully inspirational video
“Social media is rife with spontaneous combustion; conversations boil up everywhere, and crises erupt when least expected. Social media shops in businesses and other organizations can’t afford to operate in a careless manner. To be effective, they require serious management efforts and a set of concrete objectives. A recent post at Poynter.org offered suggestions for running social media teams in news organizations, with a focus on details like scheduling shifts and keeping your group small (not a problem for beleaguered, budget-strapped teams at many companies).
So we asked corporate social media experts for their tips on managing a social media team. Here’s a sampling of their suggestions:”
“As a blogger, I get a lot of bad PR pitches. I usually ignore them or write a snarky note to the publicist. But a pitch I got today struck a chord with me and I bet it will do the same to a lot of creative people. The pitch began: “This application cost us $0 to develop and $0 in advertising costs, and it got 70 million page visits in 2011 in a two-month period.”
“There is no such thing as ‘development costs = $0, advertising costs = $0′”, I responded.”
“Social media offers some great opportunities for learning in the classroom, bringing together the ability to collaborate, access worldwide resources, and find new and interesting ways to communicate in one easily accessible place. Teachers around the world have found innovative ways to use Twitter as a teaching tool, and we’ve shared many of these great ideas here with you. Read on, and we’ll explore 60 inspiring ways that teachers and students can put Twitter to work in the classroom.”
My feelings about Steve Jobs have always been a little mixed. I long admired his entrepreneurial spirit and business acumen and was in sheer awe of his natural instincts for what appeals to consumers. On the other hand I bristled at what I saw as his — and by extension Apple’s — occasionally capricious and even contradictory actions (App store products in or out, inability to get in front of product issues, antennaegate) and super-secretive nature.
“Facebook, Twitter, texting. An article in The Times this weekend explored the treacherous terrain of social media which, on the one hand, can be effective at organizing and teaching students. On the other hand, though, they can be seriously abused. While teachers, and their bosses, are grappling with establishing policies on conduct and privacy, Dr. Charol Shakeshaft, an expert on sexual misconduct by teachers, offers some guidelines. What are your suggestions? Respond to the query below. “