Karen’s PR & Social Media Blog

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September 16, 2010

readings in social media and pr for september 16th 2010

Filed under: A list news,Public Relations,social media — Karen @ 9:39 am
Social Media is THE new media people are referencing today!

Social Media is THE new media people are referencing today! This picture links to my main site which contains stuff about me! ;)

Here are a few things I am reading today:

“There are many more ways to get the news these days, and as a consequence Americans are spending more time with the news than over much of the past decade. Digital platforms are playing a larger role in news consumption, and they seem to be more than making up for modest declines in the audience for traditional platforms. As a result, the average time Americans spend with the news on a given day is as high as it was in the mid-1990s, when audiences for traditional news sources were much larger.”

“What do you do when UPS can’t find your lost packages after ten months of haggling and tying to find them through traditional UPS customer service channels? You tweet about it that is what you do. In the case of my friend Gayle the lost boxes were filled with her shoes, indeed a woman’s worst nightmare! Ten months ago she entrusted UPS with twenty one boxes as part of her move to San Francisco. A UPS driver arrived and picked up the shipment along with her check for payment. Unfortunately during the course of processing the shipment the driver did not apply labels to all the boxes and she noticed that before he left. However, he assured her that he would apply all the labels to the boxes in the shipment before they left his truck”

“Over the last few months location-based game SCVNGR has been partnering with a number of major brands and companies, including the Patriots and AT&T, to participate in its rewards program that gives real-world discounts to players for completing SCVNGR challenges (its competitors Foursquare and Gowalla have also landed major deals). This week SCVNGR launched a key new component to its rewards strategy: a self-serve tool that allows local businesses to set up their own rewards.”

“While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands.”

what social media means to me

CLICK on these words to be taken to my blog on the on-line reputation management paradigm

It’s easy to not understand what social media is… if you don’t use it. This is something you must enjoy doing to be good at it…

 


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