Karen’s PR & Social Media Blog

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May 20, 2013

Finding yourself through travel adventures

In preparation for my upcoming trips, especially the one to Paris [not necessarily a business trip - more like a mini vacation].  I have been watching several movies to get prepared for the lovely scenery, cuisine, and atmosphere of Paris.

One movie in particular I have watched recently has been Sabrina. I have both the original movie with Humphrey Bogart and Audrey Hepburn, but I also have the updated version with Harrison Ford and Julia Ormond.

One quote that Sabrina [played by Julia Ormond] that struck out to me in this remake was how she described Paris. She talked about how her friend “found herself in Paris.” This got me thinking – has there ever been a place I have been where I found myself?

The answer of course is yes, but for me, it has not been one place – but many that make up various aspects of who I am as a person. Every place I lived or traveled to has shaped me into the person I am today.

Here are just some of the highlights of my travels and what I found out about myself along these incredible adventures:

  • Curiosity: I have to thank Mom and Dad for allowing my sisters and I to travel and experience our first international travel to Australia, New Zealand, Tasmania, Fiji, and Raratonga (Cook Islands). We experienced so many new elements during this trip that it really sparked my curiosity of the world. I knew even at 10 years old I wanted to see more of the world – not just read about it – but see it in person. The more I travel, the more curious I become of the world and want to explore more of it.
  • Strength: Strength comes in many forms, but I would have to say this is represented in many places I have been to. My time of Florida taught me how to be strong mentally and physically in athletics and academics. I also learned this lesson when I went abroad for the first time by myself. Each of these experiences taught me how strong I was – both mentally and physically.
  • Passion: Passion comes in many forms, but I would have to say that I found passion when I was in several places.  Florida introduced me to my passion in the current field I am right now, PR. Tennessee was the place where I found my passion for teaching and becoming a professor. I found my passion for exploration with every aspect of a culture during my time in South Africa.
  • Community: Being part of the USC Track Team and Annenberg Community in LA for two years taught me the importance of community. Engaging in teamwork and focus towards a common goal was a strong emphasis highlighted for me in both of these categories. To this day, I still have contact with many of my friends at USC and the relationships and connections still remain today.
  • Tradition: My first trip to China really brought this forward to me back in 2008.  The history, cultural elements, and tradition was prominent in every aspect I saw in Beijing. Walking around the Forbidden City and up the Great Wall to oversee the landscape of China was remarkable. Experiencing a traditional Chinese tea ceremony was also another experience that allowed me to not only appreciate tradition, but embrace it as well.
  • Persistence: Track and academics both taught me this, but it was really put to the test during my time in Tennessee and both at Florida and USC. Track was a very rewarding athletic adventure with many highs, but there were some challenges. One of the biggest I had was at the 2004 Olympic Trials. Before the trials, I had a serious back injury which almost made me have to retire from track and field permanently. I had no throwing practice in an actual ring two months before the meet and was second to last to get into the meet. I worked out on my own with my Dad’s virtual coaching from CA. With Dad’s help and my persistence to work out hard to do as well as I could at the trials, I was 6th in the prelims and made the finals at the Olympic Trials to finish 9th.  Also, a PhD program is tough – you don’t see many PhDs for a reason! :)
  • Cuisine: Ah, the love of food – of course, I am from a family of foodies! South Africa taught me to explore and open my horizons to wonderful Afrikaan cuisine, Greece showed me the happiness that is brought with food and dancing, Amsterdam taught me about my home roots and appreciation of apple flaps and stroopwaffels, Italy introduced me to cheese and cured meat [and expresso!] along with fabulous fashion in Milan, Brazil opened my eyes to the lovely Brazilian cuisine of meats and amazing desserts.

As you can see, there are many characteristics and attributes I do contribute to my travels and stays in various places around the US as well as internationally.  However, there was one place I know several of my family members and friends mentioned to me that they thought I did change and grow up from this experience. This place was of course South Africa.

Reflecting on top of Table Top Mountain, South Africa [2007]

 Not only did I grow as a professional in the field of PR, but also as a person. This was the first time I ever lived abroad for long periods of time [four months], so this gave me a chance to meet new friends [still friends to this day] as well as experience a wonderful, energetic, and warm culture. I experienced new foods I never had before that I still make to this day as well. I saw with my own eyes the beauty of a culture and landscape. By the end of my time in South Africa, I felt like I always was there, and realized that I did change for the better from the experience – and indeed “found” myself in the process.

While I am just 30 years old, I know I will continue to grow and evolve as a person and professional based on my travels. I will be traveling to Spain, France, and China this summer (actually all in a month’s time – amazing!), so I will most likely have to add these characteristics to the list here as well. I will make sure to note these in my blog as soon as all of my travels this summer are complete to keep you all updated. :)

Hope you all are having a great day!

Best Wishes,

Karen

November 16, 2012

Hello from Melbourne!: Preparing for the World PR Forum & Exploring the city

Hello from Melbourne!  I will be spending the next few days in Australia for the upcoming World PR Forum.  I will be presenting during the research colloquium tomorrow (still getting used to the 16 hour time difference from Louisville!) – the research I am presenting on is related to crisis communications and food safety messages with social media and traditional media. Should be exciting! :)

My first day in Melbourne was very good – I was actually surprised how I really wasn’t jetlagged.  After spending about 23 hours flying around the world, I arrived in Melbourne and was able to get settled into my hotel and explore a little bit of the city.  It is a very easy city to get around by walking – which I appreciated after my long day of travel.

Got a chance to explore Melbourne a bit after my long day of travel!

Coffee was indeed my friend today – I had fun exploring around and found a great Gloria Jean’s Cafe where I was able to relax, drink fabulous coffee, and check email and social media.

The last time I was in Australia was when I was ten years old.  My family and I took our first international trip together to Australia, New Zealand, Tasmania, Fiji, Raratonga, Tahiti, and Hawaii (whew!)  This trip not only was a life changing experience for me personally, but it really opened my eyes to the world in a whole new way.  I do thank my parents for giving my sisters and I the chance to see the world and really gave us the travel bug.  I had many fond memories of Australia and I am very happy to be back for a visit not only as a tourist, but also presenting at a prestigious conference.

Well, I am off to prepare for tomorrow’s conference – will let you know how it goes!  Have a fabulous day and good day mates! :)

Best Wishes,

Karen

July 11, 2012

Another Freberg is heading to South Africa!: Dad’s Safari Adventure

It is not every day you hear someone go, “I am heading to a safari… in South Africa!”  Well, this is what I heard from my Dad this time last year – and what is amazing to see is the fact that we are at this point where Dad is heading to Joburg (otherwise known as Johannesburg) in just a few days for his safari trip.

I have very fond memories of the three months I spent down in South Africa during the summer of 2007.  I went and worked in a PR firm called Total Media in Cape Town, South Africa as part of the international internship program at USC.  This one trip was a life changing moment for me both professionally and personally.

Here I am on top of Table Top Mountain in 2007

First, I was able to really learn about the agency lifestyle and PR practices in another country – great hands on training, writing opportunities, and of course calling Prada the second day on the job in Milan.  Second, I was able to experience the beauty of the country while making new friends.  Enjoying the landmarks and sampling the cuisine was absolutely wonderful – I had so many amazing memories of the three months I was in South Africa.

Hanging out with the cheetahs in South Africa (2007)

Sharing these stories, things to see and do in the country, photos, and recipes with my family from South Africa was also very enjoyable as well. Dad really got interested in learning the cuisine, history, and culture during and after my trip.  He has made some amazing South African entrees like Bobotie and of course Amarula Carrot Cake.

Dad always mentioned how cool it would be to go there.  Now, Dad is heading to spend a week in Johannesburg on a safari and promises Mom, Kristin, Karla, and I that he will be keeping us updated with stories and lots of pictures from his adventures!  I have told Dad about things he needs to try out when he is in the country along with some things to note while traveling down to SA (ex. exchange rate for the dollar to the rand, etc).  I am really looking forward to hearing and seeing what Dad thinks about South Africa.

Safe travels to South Africa, Dad – I hope you have an amazing time and you enjoy the country as much as I did five years ago! Love you Dad!

Hope you all are having a wonderful day.

Best Wishes,

Karen

June 1, 2012

Last Day in Milan #RIConf Day 3 in Pictures!

Dr. Charles Fombrun presenting at the Reputation Institute Conference in Milan and answering the question as to who were the best thought of companies in the world!!

Saying so long to the Reputation Institute’s annual conference and beautiful Milan was not as easy as I thought. We all had a great time.

CLICK  here for pictures and commentary on our 3rd day at this extraordinary conference.

I will be immediately heading for a conferences and presentations in West Virginia, Nebraska, Iowa, AEJMC (Chicago) and I will finish the year by presenting at the World Public Relations Forum in Melbourne, Australia!

Ciao!!

February 24, 2012

Ciao!: Presenting at the 2012 Reputation Institute Conference in Milan

Ciao! 
Viaggierò a Milano, Italia in maggio per il congresso dell’istituto di reputazione! :)  

So, to translate this – I am very excited to share with you all that I will be presenting at the upcoming Reputation Institute Conference in Milan, Italy this upcoming May.  I have had the privilege to present at the annual RI Conference for the last couple of years in Beijing, Amsterdam, Rio de Janeiro, and New Orleans last year.

The research study I will be presenting on was a project I worked on with Kristin (my older sister), Kathleen Vidoloff, and Gina Eosco.  This study was focusing on how to construct or analyze what is a “good crisis message” on social media in a crisis situation, and how this can impact a reputation of an organization, agency, or individual actively engaged on social media.

It was a very fascinating study to be a part of.  In addition – it was wonderful to work with such great professionals and researchers on this project coming in from various disciplines and backgrounds.  Kathleen and I met a few years ago and have been working together in crisis communications, and Gina is coming in from a risk communications and weather research and practice background.  Kristin has been actively working in research and teaching in systems engineering at West Point and is interested in risk analysis.  This project would have not been possible without the hard work, dedication, and strategic insights from each of these fabulous ladies – thank you Kristin, Kathleen, and Gina! :)

I am very excited about being part of this wonderful conference again – the Reputation Institute is a great organization to be a part of and their conferences are always a great place to share and communicate with other professionals and researchers around the world and learn about current trends and practices emerging in the field of reputation management.  This conference is by far one of my favorites to go to and present at.  I am looking forward to seeing these professionals and their presentations in Milan in a few months.

Hope you all are having a wonderful day.

Best Wishes,

Karen

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