Here is what I am reading today:
“There’s more to creating a decent infographic than slapping a few stats on a Photoshop canvas and using a jazzy font; relevancy, editing, research and visualization are all key components and getting them right will get your graphic in front of the right people.”
“Vine is a mobile app for iOS that allows users to create and share 6-second videos. Acquired by Twitter in October and launched at the end of January, Vine is the newest tool in mobile video.
Vine is like a mixture of Twitter, Instagram, and animated GIFs. Like Twitter, it limits length by design — Vine limits video length to three to six seconds. Like Instagram, it allows users to easily and quickly create visuals and upload them to social networks. And like animated GIFs, Vines continuously loop in the iOS app and web interface and have high spreadability potential.”
“Google doesn’t really do April Fools’ the same way as other companies. While most actually try to fool you, Google tries to be entertaining instead and therefore come up with the craziest ideas it can think of. There’s enough from the company to dedicate an entire post to them but here are some quick examples.”
“With Facebook offering greater choices for social ads and Twitter relaunching its business page, Charlie Ardagh, founder and CEO of PropelAd, looks at socially validated advertising and the four main factors driving it.”
“Scott Sanders studies the development of trust, the evaluation and management of information, and the effect of inauthentic communication within online brand communities. Specifically, he is interested in how consumers evaluate the credibility of user-generated content and how interaction within online brand communities influences credibility, trust, and brand loyalty. He hopes through his research to discern best practices that will allow companies to honestly engage enthusiastic customers and build mutually rewarding relationships. Scott came to USC Annenberg after receiving his MA in communication from the Purdue University where his masters research examined how young, urban Chinese use mobile phones to manage personal relationships. He is active in several research projects conducted by the Annenberg Program on Online Community and likes to mountain bike in his spare time.”
“We combined best practices from public relations with value modeling to construct a model for identifying “good” social media crisis messages.
- As a proof of concept, the resulting model was tested against social media crisis messages collected during the Hurricane Irene crisis.
- Top-ranked social media updates shared a number of attributes, including links to further information, use of strong voice, and multimedia.
- A set of best practices was proposed based on the value model.”
- I had a wonderful opportunity to present at this informative conference!
- “On Twitter, a popular microblogging and social-networking service, statements about vaccines may have unexpected effects — positive messages may backfire, according to a team of Penn State researchers led by Marcel Salathé, an assistant professor of biology. The team tracked the pro-vaccine and anti-vaccine messages to which Twitter users were exposed and then observed how those users expressed their own sentiments about a new vaccine for combating influenza H1N1 — a virus strain responsible for swine flu.”