Posts filed under: social media and reputation management

Getting back an industry’s moral compass: Analysis and reflections on recent sports crises involving NFL & NCAA

The sports field has definitely had quite the Monday when it comes to dealing with crisis situations. Both raise the eyebrows to both the overseeing governing bodies involved and lots of questions are being asked. The two situations I am […]

Managing your personal brand on social media: Tips and best practices shared on #HSUChat

I had a fellow professional and IMC graduate student Colin who reminded me to be part of the Hootsuite University #HSUChat session. The topic for today’s session was focusing on personal branding – and it was lead by Barbara Nixon. […]

The rise of the social connector for PR professors

As a professor, we are working pretty much all year round. We are teaching, conducting research, preparing for conferences, and even consulting and providing our insights in our specialties. However, summer is a time to work on new projects and […]

Is Social Media turning into “Rented Media?”

For every one of my classes – both online and offline – I try to share some professionals to follow and be aware of when it comes to social media. There seems to be a lot of professionals out there […]

At the finish line for the semester: Best tips for professors to create an engaging social media campaign style class

It is that time of the semester where finals are beginning here at the University of Louisville. While I do not give a final exam for my social media class, I do have final client presentations for their social media […]