I am amazed it has been almost a month since I got Google Glass – just seemed like yesterday! 🙂 I am trying to make sure I have a post a week dedicated to what I am doing right now as a Google Glass Explorer, and this week I would like to talk about how Glass can be used for recruiting purposes.
I spent this past Sunday playing tourist in Louisville, particularly in Downtown. It was a gorgeous day, and a perfect time to bring out Glass with me. I went by the KFC Yum! Center (home of the Louisville Cardinals) and then made my way down to the Louisville Slugger Museum.
It was a fun afternoon and here’s the Ptch I made from pictures and videos I took with Glass. Here’s other considerations on how to strategically use Glass for recruiting purposes:
- Showcasing individualized Highlights: With Glass, you not only get to experience and see some activities from the point of view of the individual wearing Glass, but you get to see what they focus on from their pictures and videos. For me – I noticed in my Ptch I was focused a lot on the landscape and atmosphere both outside and in the Louisville Slugger Museum, since it caught my eye and attention. This may be different from person to person, which raises the who concept of the power of you as the individual for creating and curating content from Glass. Imagine what this is going to do for other areas of recruiting (ex. athletics, education, tourism, universities, etc). It’s about sharing your story visually for others in your community.
- On the ground brand ambassadors – both online and offline: Not only are you a brand ambassador possibly for recruiting purposes, but you are one for Glass itself. I ran into several people downtown who wanted to talk to me about Glass and how it works. It was fun sharing some of my experiences and stories with these individuals – and I realized this is going to be something for those who have Glass for recruiting purposes to keep in mind. With this technology, we are representing the brand of Google Glass both online with our shared content and blog posts, as well as offline.
- Using Glass to push innovation and creativity: What better way to present to others you are an innovator or early adopter with emerging technology like using the tool for your profession? This is what Google is doing by recruiting film students to create their own movies. Will journalism programs start having their students record and write up stories just from using Glass as citizen journalists? Will PR students be asked to record press conferences and conduct media training via Glass? How will athletic departments use Glass for their athletes and coaches? These are just some of the possibilities these groups and others can use Glass strategically to present to others (ex. recruits, parents, media, etc) that they are using this tool in an innovative and creative manner. It will be exciting to see how this all develops.
- Pushing announcements, tweets, and other information on the go: While creating and sharing content is key, also receiving content to your Glass is important to consider as well. Getting tweet updates and comments about the pictures you have shared or even announcements related to what you are interested in or following is going to be important to note. Calendar updates, tweets, and emails are just a few things you are able to get right now (if you are connected on bluetooth or wireless), but there are a lot of possibilities here for recruiting to note.
- Providing a First Person Point of View: Ben Foster (Ketchum PR) wrote an excellent blog post on what he has experienced with so far with Glass as an Explorer. I do think providing a window into what a person is looking at and experiencing on the move is key since it’s real footage – no edits or filters there. With this feature, Glass has provided an authentic and transparent view of what a place is like as well as the overall experience people can be a part of by seeing these pictures or video clips.
These are just a few things to think about when looking at Google Glass and recruiting. We are still in the Explorer phase, but as each week goes by, I feel I get a chance to learn something new about Glass and it’s fun brainstorming and talking about some of the ways this tool can be strategically applied not only in social media and PR, but other aspects of society.
Hope you all are having a great day!
Best Wishes,
Karen
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