Monthly Archives: June 2017

Preview of the Upcoming Release of Conversation Prism 5.0

If you have been teaching, working, or consulting in social media, you have definitely used the Conversation Prism as part of your PowerPoint slides, speaker decks, and even reports or academic articles (I have done this myself with my dissertation). […]

A #SMprof in Cannes: Reflections from Cannes Lions

It has been a whirlwind of a week! I just got back from my first trip to Cannes Lions, and I am still in the process of digesting all of the information and experiences I had this past week. Let […]

Building a Community: The Next Frontier for Social Media Professionals

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with […]

Show me your personal brand!: A social media professor’s perspective

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter […]