Karen Freberg, Ph.D.
Assistant Professor                                                                  Email: karen.freberg@louisville.edu

Department of Communication                                           Website: www.karenfreberg.com
305B Strickler Hall                                                                   Blog: www.karenfreberg.com/blog

University of Louisville                                                           Office: (502) 852-4668

Louisville, KY 40292                                                               

                                                                                                        

BIOGRAPHY

---

Karen Freberg is an assistant professor in Strategic Communications at the University of Louisville and also is an Adjunct Faculty member for West Virginia University in the Integrated Marketing Communications (IMC) Graduate Online program.  In addition to this teaching experience, Freberg has presented at several U.S. and international research conferences, including ones in the Netherlands, Australia, Brazil, Greece, Italy, Turkey and China. Freberg’s research has been published in several book chapters and in academic journals such as Public Relations Review, Media Psychology Review, and Health Communication.  She also serves on the editorial board for Psychology for Popular Media Culture and Case Studies in Strategic Communication (CSSC).  Freberg also worked for Total Media in Cape Town, South Africa during the summer of 2007 with clients in the fashion and consumer industry. 

 

Before coming to the University of Louisville, Freberg earned a PhD in Communication and Information at the University of Tennessee in May 2011, and a Master's degree in Strategic Public Relations at the Annenberg School for Communication at the University of Southern California in August 2007. Freberg received her Bachelor’s of Science degree in Public Relations at the University of Florida in August 2005. Freberg was also a four-time All-American in the shot put, USC School record holder, two-time SEC Champion in the shot put (2003), and 2004 Olympic Trials Finalist.

 

EDUCATION
 

---

Doctor of Philosophy, Communication and Information
  University of Tennessee, Knoxville, TN, May 2011
 
  Concentration:  Public Relations
  Cognate Concentration:  Marketing  
  Research Interests:  Public Relations, Social Media, Reputation Management,
  Crisis Communications

 Dissertation title: Intention to comply with food safety messages in a crisis as a
 function of message source and message credibility


               Chair: Michael J. Palenchar, Ph.D.

Masters of Arts, Strategic Public Relations   
  University of Southern California, Los Angeles, CA, August 2007    

   Thesis: The impact of personality on corporate reputation: 
   Recovery from crises as a function of the degree of overlap
   between corporate an individual personalities            
              
              
Chair:  Jennifer Floto, M.A.

Bachelors of Science, Public Relations 
 University of Florida, Gainesville, FL, August 2005

ACADEMIC APPOINTMENTS
 

---

Assistant Professor, University of Louisville
               Department of Communications
               August 2011 - Present

Online Adjunct Faculty, West Virginia University, Morgantown, WV

Integrated Marketing Communications (IMC) Master’s Program

P.I. Reed School of Journalism

October 2009 – Present

Graduate Teaching Associate, University of Tennessee, Knoxville                                      School of Advertising and Public Relations                                                                                 August 2009 – May 2011

Graduate Research Assistant, University of Tennessee, Knoxville                                         School of Advertising and Public Relations                                                                                 January 2008 – May 2011

Graduate Research Assistant, National Center for Food Protection and Defense

               September 2009 – September 2010

*     Worked as a graduate research assistant with Michael Palenchar on the “Social Media Constraints and Opportunities Case Studies and Industry White Paper Project” research grant with the National Center for Food Protection and Defense (NCFPD).

*     Monitored and tracked social media for case study and industry paper for NCFPD on H1N1 crisis and food safety.

*     Created a PowerPoint presentation for the National Center for Food Protection and Defense web site as an instructional tool about how to use social media within public relations as well as during a crisis or risk event. (http://www.foodshield.org/education/riskcomm.cfm).

UNIVERSITY TEACHING EXPERIENCE
 

---

Graduate Course (Online) – West Virginia University, Morgantown                              Integrated Marketing Communications (IMC) Online Masters Program                        IMC 618: PR Concepts & Strategy (Late Fall 2009 - Present)

Graduate Course – University of Louisville

COMM 660:  Social Media and Mobile Technologies (Spring 2013)

 

Undergraduate Courses – University of Louisville

               COMM 301 / 342: Intro to Strategic Communications (Fall 2011 - Present)

               COMM 348 / 344: Strategic Communications Writing (Spring 2012)

               COMM 440:  Social Media and Mobile Technologies (Spring 2013)

 

Undergraduate Courses - University of Tennessee, Knoxville                            

PR 370: Public Relations Cases (Fall 2009; Spring 2010)

               PR 270: Principles of Public Relations (Fall 2010; Spring 2011)

                                                           
Undergraduate Courses (TA)
- University of Tennessee, Knoxville                                PR 270: Principles of Public Relations (Spring 2009- Spring 2011)

               PR 480: Public Relations Professional Development Seminar (Fall 2008)

COM 100: Communication for the Information Age (Fall 2008; Spring 2009)
ADV 490: Social Media in Advertising and Public Relations (Spring 2011)

 

GUEST LECTURES

---

Undergraduate Courses – University of Louisville (via Skype)

*     Social media and media planning (University of Pennsylvania, Lake Eerie; Dr. Huan Chen): Fall 2011

*     Blogging 101 (University of Tennessee, Knoxville; Dr. Courtney Childers): Spring 2012

*     Issues management in Health Communications (Virginia Tech University; Professor Hannah Shinault): Fall 2011; Spring 2012, Fall 2012

*     Social media and media planning (Southern Indiana University; Dr. Huan Chen): Spring 2011

*     Social media and crisis communications (Quinnipiac University; Dr. Antoaneta Vanc – Master’s Course); Spring 2012

*     Managing online reputation (University of Missouri; Professor Sarah Symonds): Spring 2012

 

Undergraduate Courses - University of Louisville

*     COMM 201 (Introduction to Communication Technology): Introduction to Social Media in Strategic Communications (Dr. Stuart Esrock): Spring 2012

 

Undergraduate Courses - University of Tennessee, Knoxville (2008 - 2011)

*     CCI 150 (Communication in an Information Age): Fall 2008 - Crisis Communication and Crisis Management

*     CCI 150 (Communication in an Information Age): Fall 2008 - Public Relations

*     PSY 201(Introduction to Psychology):  Spring 2009 - Social Media & Managing online reputation (Laura Freberg, California Polytechnic State University, San Luis Obispo, CA)

*     PR 270 (Principles in Public Relations):  Spring 2009; Summer 2009; Fall 2009; Spring 2010 - Social media and Public Relations;

*     PR 270 (Principles in Public Relations - TA):  Spring 2010; Spring 2011- Program Planning

*     IS 310 (Information Seeking Behavior):  Spring 2010 - Social Media & Information Seeking Behavior

*     PR 320 (Public Relations Writing):  Spring 2010 -Social Media and Public Relations

*     COM 340 (Research Methods):  Fall 2009; Spring 2010 - Social Media & Research Methods

*     PR 370 (Public Relations Case Studies):  Spring 2008- Crisis Communication and Message Strategy Theories in Public Relations

*     PR 380 (Public Relations Professional Development Seminar): Fall 2008 - Spring 2011; How to make an e-Portfolio and Managing Online Reputation

*     PR 380 (Public Relations Professional Development Seminar): Fall 2010 - Online personalities and managing online reputation

*     ADV 490: (Social Media in Advertising and Public Relations): Spring 2011 – Video sharing & Photo sharing in Social Media; Managing online reputation; Social media and crisis communications

 

Graduate Courses - University of Tennessee, Knoxville (2010 - 2011)

*     Public relations and Social Media (Public Relations Management; Dr. Michael Palenchar): Fall 2010

 

TRAINING

---

*     Summer Doctoral Seminar at Wayne State University – Detroit, MI
June 9 – 13, 2010

*     Accepted and received scholarship to attend the “Thinking Dangerously:  Teaching, Research, and public scholarship about communication, disaster, and risk” conducted by Dr. Lee Wilkins.

 

*     Crisis and Emergency Risk (CERC) Training – Centers for Disease Control and Prevention, Atlanta, GA
October 27-28, 2008

*     Participated in the two-day training session at the CDC on Crisis and Emergency Risk Communication conducted by Dr. Barbara Reynolds, Ph.D.

*     Became certified for CERC as well as RiskSmart during the two-day training workshop.

PEER-REVIEWED PUBLICATIONS

---

 

Freberg, K. (2012, September). Intention to comply with crisis messages communicated via social media.  Public Relations Review, 38, 416-421.

 

  • Freberg, K. (2012). Using the Theory of Planned Behavior to predict intention to comply with a food safety message. Health Communication, 1-7.

 

  • Freberg, K., Palenchar, M. J., & Veil, S. R. (forthcoming). Social media
    bookmarking services: Managing and sharing information from a centralized
    source. Public Relations Review.

 

  • Freberg, K., Graham, K., McGaughey, K., & Freberg, L. (2011, March). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37, 90-92.

 

 

BOOK CHAPTERS

---

Palenchar, M. J., & Freberg, K. (accepted for publication). Conceptualizing mobile

technologies and social media in risk and crisis communication practices.

 

Freberg, K., & Freberg, L. (in press). Relationships between loneliness and perceptions and use patterns of social networking sites in university students.  ATINER.

 

Palenchar, M. J., & Freberg, K. (2012). Emergency management planning: Risk, crisis, issues and social media. In B. Olaniran, D. Williams, & T. Coombs (Eds.), Pre Crisis Management: Preparing for the inevitable. Peter Lang Publishing Group.

 

PRE-CONFERENCE WORKSHOPS

---

 

Palenchar, M. J., & Freberg, K. (2011, May). Conceptualizing social media and mobile technologies in risk and crisis communication practices. Paper presented at the annual meeting of the International Communication Association, preconference workshop entitled Seamlessly mobile?: Mobile communications @ a crossroads, Boston, MA.

 

CONFERENCE PRESENTATIONS

---

Saling, K., Freberg, K., Vidoloff, K., & Eosco, G. (2012, December).  Accepted for

presentation at the annual Society for Risk Analysis (SRA) meeting. San Francisco, CA.

 

Freberg, K. (2012, November).  Using a situational q-sort to assess perceptions of a food recall message as a function of delivery via social, professional, or traditional media.  Accepted to be presented at the Research Colloquium Poster Session at the World Public Relations Forum. Melbourne, Australia.

 

Remund, D., Ketler-Previs, K., & Freberg, K. (2012, October).  A stronger foundation for the industry’s future: Integrating evidence based practices into public relations education.  Accepted for poster presentation to the Public Relations Society of America (PRSA) International Conference.  San Francisco, CA.

 

Freberg, K., Graham, K., Vidoloff, K.G., & Eosco, G. (2012, May). Reputational risks within new media crisis communication message strategies: A pilot study focusing on determining a 'good' crisis message via social media. Presented at the 16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Milan, Italy.

Page, S., Colon-Aguirre, M., Coman, I., Freberg, K., et al. (2012, May).  The hybrid model of mediated public diplomacy. Presented at the 10th International Symposium Communication in the Millennium.  Istanbul, Turkey.

Freberg, K., & Palenchar, M.J. (2012, May). Social media and food safety crises:  The potential risks of unconfirmed messages.  Accepted to present at the annual meeting of the International Communication Association.  Phoenix, AZ.

Vidoloff, K.G., Becker, K. & Freberg, K. (2012, April). Analysis of media framing across traditional and social media during the Japan radiation emergency: Implications for emergency risk communication practitioners. Presented at the 2012 Kentucky Conference on Health Communication (KCHC).  Lexington, KY.

 

Freberg, K., Vidoloff, K.G., Eosco, G., & Graham, K. (2012, March). @Hurricane Irene storms through #socialmedia: A case study addressing the concerns of uncertainty with emerging technology in a crisis situation. Presented at the 2nd International Risk & Crisis Communications Conference, Central Florida University. Orlando, FL.

Colon-Aguirre, M., Freberg, K., & Scripa, A. (2012, January). Potential contributions of social media to the creation of communities of practice among librarians. Accepted for presentation at the annual BOBCATSSS Conference.  Amsterdam, The Netherlands.

 

Freberg, K. (2012, January).  Weathering the social media #storm: Best practices and challenges in emerging digital landscape for risk and crisis communicators.  Accepted for Presentation at the 2012 American Meteorological Society’s Annual Meeting.  New Orleans, LA (conducted virtually).

 

Palenchar, M. J., & Freberg, K. (2011, May). Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. Presented at the annual meeting of the International Conference on Corporate Reputation, Brand Identity and Competitiveness, New Orleans, LA.

 

Palenchar, M.J., & Freberg, K. (2011, March). Social media and mobile technologies implemented in risk and crisis communication practices. Presented at the 14th annual International Public Relations Research Conference. Miami, FL.

 

Freberg, K., Palenchar, M.J., & Veil, S. (2010, November).  Social media bookmarking services: Managing and sharing information from a centralized source.  Presented at the National Communication Association’s 96th Annual Convention, San Francisco, CA. Top Four Paper, Applied Communications Division.

 

Freberg, K. (2010, May). Global reputation sustainability: A case study analyzing the responses and factors of the WWF and DDB Brazil ‘Tsunami’ advertisement crisis. Presented at the Round Table Session at the 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Rio de Janeiro, Brazil.

 

Freberg, K., & Graham, K. (2010, May). Understanding the effectiveness of a strong online reputation: Predicting the next social media influencer using the Q-sort.  Presented at the Round Table Session at the 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Rio de Janeiro, Brazil.

 

Hocke, T.M., Colon-Aguirre, M., Freberg, K., & Palenchar, M.J. (2010, May). Community response to the Tennessee Valley Authority (TVA) ash spill.  Presented at the Round Table Session at the 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Rio de Janeiro, Brazil.

 

Freberg, K., & Palenchar, M. J. (2009, August).  Current direction of U. S. undergraduate public relations programs: A pedagogical struggle.  Presented at the Association for Educators in Journalism and Mass Communication Conference, Boston, MA.  Second place, Top Teaching Paper Category, Public Relations Division.

 

Freberg, K., & Freberg, L. (2009, June). Relationships between loneliness and perceptions and use patterns of social networking sites in university students. Presented at the 3rd International Conference on Psychology, Athens, Greece.

 

Freberg, K. (2008, March). Perceptions of sport celebrity endorsers: Do college students perceive high risk celebrity endorsers more negatively than low risk celebrity endorsers? Work in progress research paper presented at the 11th International Public Relations Research Conference, Miami, FL.

 

Palenchar, M. J., & Freberg, K. (2008, May). Yahoo! Inc.’s reputation management in China: A case study of corporate personality and media challenges. Presented at the 12th International Conference on Reputation, Brand, Identity, & Competitiveness, Beijing, China.

 

CONFERENCE POSTER PRESENTATIONS

---

Freberg, L.A., & Freberg, K. (2012, May). New opportunities using social media in teaching and research.  Accepted to present in the Poster Session at the 24th Association for Psychological Science (APS) Annual Convention. Chicago, IL.

Colon-Aguirre, M., & Freberg, K. (2012, January). Social media: Potential contributions to the creation of communities of practice among librarians. Poster accepted at the 2012 Association for Library and Information Science Education (ALISE) Conference, Dallas, TX.

 

Freberg, K., Graham, K., Webb, B., Murphy, D., et al. (2011, May). Reverse engineering leadership: Deconstructing perceptions of personality in Generals and CEOs. Presented at the 2011 Association for Psychological Science (APS) Annual Convention, Washington, DC.

 

Freberg, K., Adams, R., McGaughey, K., Rust, M., Blume, M., Menon, A., et al. (2010, May).  Leaders or snakes in suits:  Perceptions of today's CEOs. Poster presented at the 22nd Association of Psychological Science (APS) Annual Convention, Boston, MA.

 

Colon-Aguirre, M., & Freberg, K. (2010, January).  A multidisciplinary case study analyzing Google’s key messages concerning the digitalization of books towards academic libraries.  Presented in the work-in-progress poster session at the 2010 Association for Library and Information Science Education (ALISE) Conference, Boston, MA.

 

Freberg, K. (2009, May). Is there a time and a place for issues advertising?: A case study analyzing Heineken's ‘Give yourself a good name’ campaign. Presented at the interactive poster session at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, The Netherlands.

 

Ainley,B., Freberg, K., Adams, R., Enrique, C., & Freberg, L. (2009, May). Loneliness predicts perceptions and use of social networking sites. Presented at the poster presentation at the 21st Association of Psychological Science (APS) Annual Convention, San Francisco, CA.

 

UNIVERSITY RESEARCH SYMPOSIUM PRESENTATIONS

---

Coman, I., West, J., & Freberg, K. (2012, February). Framing #crisis perceptions through user-generated content:  A case study examining the crisis messages and frames in the Mexican blogger killing crisis.  Presented at the poster session at the University of Tennessee College of Communication and Information 34th Annual Research Symposium, Knoxville, TN. Top Research Poster.

 

Colon-Aguirre, M., Freberg, K., & Allard, S. (2011, February). Perceptions and uses of Google Scholar among undergraduate students.  Accepted for presentation in poster session at the University of Tennessee College of Communication and Information 33rd Annual Research Symposium, Knoxville, TN.  Tied for Best Poster.

 

Freberg, K. (2010, February). The status quo of master’s level public relations education in the 21st Century: A pedagogical dispute between theory and application. Presented at the paper session at the University of Tennessee College of Communication and Information 32nd Annual Research Symposium, Knoxville, TN.

 

Colon-Aguirre, M., & Freberg, K. (2010, February).  The risks and threats to the academic library as the ultimate knowledge source:  A case study looking at the impact of Google Books on academic libraries. Presented at the collaborative paper session at the University of Tennessee College of Communication and Information 32nd Annual Research Symposium, Knoxville, TN.

 

Freberg, K., & Palenchar, M. J. (2009, February). Practitioner or academic approach:  The current direction of U. S. undergraduate public relations programs. Presented in the collaborative paper session at the University of Tennessee College of Communication and Information 31st Annual Research Symposium, Knoxville, TN. Top student-faculty collaboration paper.

 

Freberg, K. (2008, February). From supersizing to healthy: Can McDonald’s change its image among today’s college students?  Presented in the poster session at the University of Tennessee College of Communication and Information 30th Annual Research Symposium, Knoxville, TN. Tied for Top Poster.

 

CONFERENCE PANEL PRESENTATIONS

---

*     Remund, D., Freberg, K., Mezera, C., et al. (2012, August). Scholars as Social Connectors: Bridging PR Theory and Practice in a Time of Dramatic Technological and Economic Change.  Panel presented at the Association for Educators in Mass Communication and Journalism Conference.  Chicago, IL.

*     Kelter-Previs, K., Freberg, K., et al. (2011, November).  Teaching social media in Public Relations. Public Relations Division.  Panel presented at the National Communication Association 97th Annual Convention. New Orleans, LA.

 

*     Vidoloff, K., Ali. S., Freberg, K., et al. (2011, November). Co-constructing emergency communication environments through the voices of stakeholders. Applied Communications Division. Panel presented at the National Communication Association 97th Annual Convention. New Orleans, LA.

 

*     Anderson, R, Freberg, K., & McCorkindale, T. (2010, June).  Crisis communications panel.  Panel speaker at the 2010 IMC Weekend Faculty and Student Event. West Virginia University, Morgantown, WV.

 

 PROFESSIONAL PRESENTATIONS

---

*     Freberg, K. (2012, November).  Social media and crisis communications.  7th Annual Iowa Department of Homeland Security Conference. Des Moines, Iowa.

 

*     Freberg, K. (2012, July).  Leveraging social media for emergency first responders and health professionals.  Emergency Preparedness Symposium.  Kearney, NB.

 

*     Freberg, K. (2012, June).  From MA to PhD:  How to market yourself for PhD programs.  IMC WVU Integrate Conference.  Morgantown, WV.

 

*     Freberg, K. (2011, July).  The risk of unconfirmed word of mouth communication disseminated through social media about food safety messages.  Presented at the Utilizing Social Media and Open Data for Public Health Situational Awareness Forum.   Department of Health and Human Services with Fusion. Washington, D.C.

 

*     Freberg, K. (2011, June). How to Add Social Media to Your Crisis Communication Plan. Presented at the Colorado Ski Country USA Annual Meeting.  Aspen, CO.

 

*     Freberg, K. (2011, June). Assess, identify, integrate: How to add social media to your crisis communication plan.  Presented at the IMC Integrate 2011 Conference.  West Virginia University.  Morgantown, WV.

 

*     Freberg, K. (2011, May). Assess, identify, integrate: How to add social media to your crisis communication plan.  Presented at the 2011 PRSA Digital Impact Conference.  New York City, NY.

 

*     Freberg, K., Palenchar, M.J., & Veil, S. (2010, September).  Social bookmarking and crisis communications:  A descriptive analysis of social bookmarks and food safety during the 2009 H1N1 crisis.  Poster presented at the National Center for Food Protection and Defense (NCFPD) Biennial Meeting.  Minneapolis, MN.

 

*     Freberg, K.  (2010, June).  Social media and networking for corporations.  Conference speaker at the Executive Forum.  Knoxville, TN.

 

PROFESSIONAL WEBINARS & ROUNDTABLES

---

*     Freberg, K. (2011, October 13).  Crisis communications:  Benefits and challenges in disseminating, curating, and connecting audiences and emerging media platforms.  Credit Union National Association (CUNA).  Madison, WI.

 

PROFESSIONAL INDUSTRY PUBLICATIONS

---

*     Freberg, K. (2011, July 22).  Implementing Google+ into crisis communications. Published in Public Relations Society of America (PRSA) Issues & Trends Newsletter.

 

*     Freberg, K. (2011, July 19). Heightened expectations & advice for potential PR job seekers in both research & practice.  Published in Public Relations Society of America (PRSA) ComPRehension Blog.  Retrieved from http://comprehension.prsa.org/?p=3223.

 

*     Freberg, K. (2011, July 8).  The ownership of social media & how to build a solid knowledge and skills base in emerging technology. Published in Public Relations Society of America (PRSA) Issues & Trends Newsletter.

 

*     Freberg, K. (2011, July 1).  Geolocation & crisis communication: Integration of crowdsourcing with social media. Published in Public Relations Society of America (PRSA) Issues & Trends Newsletter.

 

*     Palenchar, M.J., Freberg, K., & Hocke, T.M. (2011, June).  Social media and FoodSHIELD:  Review and Recommendations.  Industry paper presented to FoodSHIELD and the National Center for Food Protection and Defense.

 

*     Freberg, K. (2010, July).  Live, breathe, and check in with the weather:  How to share the weather with the online community through geo-location based applications and social media. Weather & Society Watch, 4(4).

 

PROFESSIONAL WHITE PAPERS

---

*     Freberg, K. (2011, July).  Crisis communications for Credit Unions.  Presented to Credit Union National Association. Madison, WI.

 

*     Freberg, K. (2011, May).  Crisis information curators & digital relief coordinators via social media:  Japan Tsunami catastrophe brief report 2011.  Presented to the National Center for Food Protection and Defense.  Minneapolis, MN.

 

RELATED PROFESSIONAL EXPERIENCE
 

---

*     Consultant in Social Media, Public Relations, and Crisis Communications

June 2010 - Present

*     Working with various professionals across industries focusing on social media practices and strategies for corporate communications, employee relations, marketing communications, and crisis communication policies and monitoring.

*     Working with the Emergency Crisis Communication Response team on social media monitoring and workshop collaboration and training in new emerging technologies.

*     Hosted workshops on social media-related topics, webinars, and participated in phone meetings and conference calls to discuss social media related issues for organizations.

*     Industries included industrial manufacturing, academic book publishers, ski resorts and associations, credit unions, and government agencies (health and defense).

 

*     Participant, Science and Technology (S&T) Directorate, Department of Homeland Security (DHS) working-level Conference titled "Effective Risk Communication for the IED threat" sponsored by S4Inc.

June 2010 – September 2010

*     Worked on research on mobile devices and disasters for written report by Michael Palenchar for S4Inc. and Department of Homeland Security (DHS).

*     Worked on presentation for conference and presented along with Michael Palenchar titled “Mobile Technologies Implemented in Risk Communication Practices and Disasters:  Counter Improvised Explosive Devices."

*     Attended the working conference with other professionals (military, government, health) and researchers in risk and crisis communication professionals at the working conference on September 14-16, 2010 in Williamsburg, VA.

 

*     Graduate Assistant, PR Day 2010, University of Tennessee, Knoxville

        August 2010 – Present

*     Assisted Dr. Elizabeth Avery, chair of PR Day 2010

*     Designed the PR Day 2010 website (www.prday2010.com) and organized online registration for event on Eventbrite.com

*     Created and managed PR Day 2010 Tumblr site (prday2010.tumblr.com) for attendees, participants, and others to post information related to PR Day event to share with online community.

 

*     Committee Member, PR Day 2008, University of Tennessee, Knoxville
June 2008 – November 2008

*     Worked as a graduate assistant to Michael Palenchar, chair of PR Day 2008.

*     Designed the PR Day 2008 web site (www.prday2008.com), PR Day fliers, and the PR Day brochure.

*     Created promotional materials for PR Day event as well as setting up online registration for the event on Eventbrite.com.

*     Helped manage registration and coordinate speakers at PR Day 2008 event.

*     Served as moderator for Crises, Public Outrage and the Challenges of Meeting Societal Expectations: A FEMA Case Study workshop.

 

*     Public Relations Intern: Total Media, Cape Town, South Africa
May 2007- July 2007

*     Worked with public relations professionals at Total Media with various client accounts including fashion designers Craig Port and Gavin Rajah, restaurants Forty Ate and Café Mao, consumer goods Amarula cream liqueur, fitness center Virgin Active, and South African Fashion events Cape Town Fashion Week and Joburg Fashion Week.

*     Responsible to writing fashion designer profiles, pitching media strategies to various outlets in South Africa (English / Afrikaans / Xhosa)

*     Developing PR campaign strategies, conducting public relations research, making research proposals on brand image in South Africa, and helping with event planning.

 

*     Graduate Assistant with USC Track and Field, Los Angeles, California                           August 2006 – May 2006

*     Worked with the track and field coaches and staff in recruiting athletes to the program.

*     Made fact sheets about athletes and communicating with potential student-athletes and their parents on recruiting trips.

*     Helped the assistant throws coach with organization of team and recruiting activities (ex. researching athletes, communication, creating media packets).

*     Helped USC Trojan Force organize the 2006 Golf Tournament Fundraiser for USC Track and Field on September 15, 2006.

 

*     Publisher and Creator of KarenFreberg.com
1996 - present

*     Designed and maintained personal web site and online reputation using Microsoft Front Page and Word Press software programs.

*     Posted pictures, articles, and wrote journal entries discussing what it was like being a high school and collegiate track and field athlete (1998 – 2006).

*     Developed online newsletter while at the University of Florida and USC competing in track and field.

*     Created blog discussing issues and events in public relations, athletics, and reputation management in 2007.

 

*     Public Relations Intern at Living Well Center, University of Florida, Gainesville, Florida
May 2005 – August 2005

*     Participated in managing fitness center with other interns

*     Involved in designing media and promotional materials (ex. brochure)

 

*     Journal Contributor for Trackshark.com
December 2003 – July 2004

*     Wrote journal entries for the college track and field web site Trackshark.com about what it was like to be a student-athlete at the University of Florida.

*     Journals were published on a weekly basis during the 2004 Track and Field season.

 

*     Journal Contributor for Dyestat.com
July 2000 – November 2000

*     Wrote a journal series called “Karen’s Diaries” about what it was like to be a high school athlete and the recruiting process.

*     Had a series of six diary entries discussing recruiting trips, questions to ask coaches when being recruited, and things to think about when taking the recruiting trip.

HONORS & AWARDS
 

---

*     Research

*     Top Academic Presentation, International Crisis & Risk Communication Conference, with Kristin Graham, Kathleen Vidoloff, and Gina Eosco (March 2012).

*     Top Poster, University of Tennessee’s College of Communication and Information Research Symposium, with Ioana Coman and Justin West. (February 2012).

*     Top Poster (tied), University of Tennessee’s College of Communication and Information Research, with Monica Colon-Aguirre and Suzie Allard. (February 2011).

*     Top Four Paper, Applied Communications Division, National Communications Association Convention, with Michael Palenchar and Shari Veil. (November 2010).

*     Second Place, Top Teaching Paper, Public Relations Division, Association for Education in Journalism and Mass Communications, with Michael Palenchar. (August 2009).

*     Top Student-Faculty Paper, University of Tennessee’s College of Communication and Information Research Symposium, with Michael Palenchar. (February 2009).

*     Top Poster (tied), University of Tennessee’s College of Communication and Information Research Symposium. (February 2008).

 

*     Teaching

*     Alexia Vanides Teaching Award, Integrated Marketing Communications Graduate Online Program (IMC), West Virginia University (2012).

 

*     Academics

*     ORU Summer Graduate Research Scholarship, University of Tennessee. (2010).

*     David X. Marks Scholar Student-Athlete Recipient, University of Southern California. (2007).

*     Academic All-American, University of Florida. (2003).

*     All-SEC Academic Team, University of Florida. (2003, 2004).

 

*     Athletics

*      All-American, shot put, University of Southern California. (2006).

*     All-West Regional, shot put, University of Southern California. (2006).

*     All-PAC 10, shot put, University of Southern California. (2006).

*     All-American, shot put, University of Florida. (2003, 2004).

*     Two-time Southeastern Conference Champion, shot put, University of Florida. (2003).

*     All-SEC First Team, University of Florida. (2003).

*     Western Athletic Conference Freshman of the Year (Indoor Track and Field), Southern Methodist University. (2002)

 

UNIVERSITY SERVICE

---

*     University of Louisville (2011 – Present)

*     Course development for new social media class (Fall 2011 – Spring 2012)

*     Thesis Committee member (Spring 2012 – Fall 2012)

*     Dissertation Committee member (Fall 2012 – Spring 2013)

*     Participated in College for a Day (Communications) – Summer 2012

*     Creating Department of Communication PR Plan – Spring 2012

*     Communication Task Force – Solar Decathlon Engineering Competition, Department of Energy (Spring 2012 – Fall 2013).

 

*     University of Tennessee (2008 – 2011)

*     Committee Member, PR Day 2008, Bi-Annual Public Relations Conference for Students and Local Professionals, School of Advertising and Public Relations, University of Tennessee, 2008.

*     Doctoral Student Representative, Dean’s Graduate Student Advisory, University of Tennessee, 2008 – 2009; 2010 - 2011.

*     Public Relations Judge for ADV 470 Campaigns Presentations, Spring 2009.

 

COMMITTEES

---

*     Thesis Committee Member

*     Richard Shawsky (Department of Communication) -

*     Dissertation Committee Member

*     Tara McGahoney (Department of Sports Administration) -

 

MENTORSHIP

---

*     University of Louisville (2011 – Present)

*     Graduate supervisor – Jessica Fawsbush (GTA)

*     Independent study co-supervisor (with Lindsay Della) – Amanda Horbert

*     Thesis Committee Member – Richard Shawsky  (2012)

*     Dissertation Committee Member – Tara McGahoney (2012 – 2013)

 

*     West Virginia University (2009 – Present)

*     Participant and presenter at Integrate Conference at WVU (2010 – Present)

 

*     University of Tennessee (2009 – Present)

*     Monica Colon-Aguirre (Ph.D. Student, Research Collaboration)

*     Ioana Coman (Ph.D. Student, Research Collaboration)

 

ACADEMIC AND PROFESSIONAL SERVICE

---

*     Editorial Boards for Academic Journals

*     Case Studies in Strategic Communication, 2011 – Present

*     Psychology of Popular Media Culture, 2011 – Present

 

*     Reviewer for Academic Journals

*     Journal Article Reviewer, Journal of Public Relations Research, 2011 – Present; 2011 (1), 2012 (1)

*     Journal Article Reviewer, Journal of Applied Communication Research, 2012 – Present; 2012 (1).

*     Journal Article Reviewer, Case Studies in Strategic Communication, 2011 – Present; 2011 (1), 2012 (2)

*     Journal Article Reviewer, Psychology of Popular Media Culture, 2011 – Present; 2011 (3), 2012 (1)

 

*     Academic Conferences

*     Conference Paper Reviewer, Public Relations Division, National Communication Association, 2012.

*     Conference Paper Reviewer, Public Relations Division, Association for Educators in Journalism and Mass Communication, 2012.

*     Conference Student Paper Reviewer, Public Relations Division, International Communication Association, 2008, 2009.

 

 PROFESSIONAL AFFILIATIONS
 

---

*     Reputation Institute, 2008 - Present

*     Association for Education in Journalism and Mass Communication Member, 2009 - Present

*     National Communication Association, 2010 – Present

*     International Communication Association, 2012 – Present

*     Louisville Digital Association, 2011 - Present

*     Public Relations Student Society of America (PRSSA), 2004

*     Phi Kappa Alpha Member, 2004

*     University of Southern California Alumni, since 2007

 

SOCIAL NETWORKING AFFILIATIONS

---

*     Facebook: http://www.facebook.com/karen.freberg

*     Twitter: http://www.twitter.com/kfreberg

*     LinkedIn: http://www.linkedin.com/in/karenfreberg

*     Google +: http://plus.google.com/kfreberg

*     Pinterest: http:/www.pinterest.com/kfreberg  

 

REFERENCES

---

  Michael J. Palenchar, Ph.D.

  Associate Professor in Public Relations
  School of Advertising and Public Relations
  College of Communication and Information
  The University of Tennessee
  476 Communications Building
  Knoxville, TN 37996-0343
  865.974.9082 (office)
  865.974.2826 (fax)
  mpalench@utk.edu

  Chad Mezera

  IMC Program Director
  P.I. Reed School of Journalism
  West Virginia University
  301 Martin Hall
  P.O. Box 6010
  Morgantown, WV 26506
  304.293.3505 x5415 (office)
  Chad.Mezera@mail.wvu.edu

  John T. Cacioppo, Ph.D.

  Tiffany & Margaret Blake Distinguished Service Professor
  Director, Center for Cognitive and Social Neuroscience
  The University of Chicago
  Department of Psychology
  Office:  406 Kelly Hall
  5848 South University Avenue
  Chicago, IL 60637
  773.706.1962 (office)
  773.702.4580 (fax)
  cacioppo@uchicago.edu